Surface sells well in Q3 of enterprise service market

Microsoft just released the earnings of Q3 2016.The report showed that Microsoft Suface received an increase of 38% for total revenue though it did not release new products this quarter.

The featured products are ipad such as Surface Pro 4 and Surface Book when visit Microsoft official online stores no matter in Chinese market or Amercian market.

Microsoft CEO Satya Nadella claimed the the orders with more than 500 Surfaces made by enterprises increased by 70%. By contrast, Apple iPad business hadn't done well in recent years. Apple released iPad Pro in 2015, which could not save the tendency of revenue decline.

To Microsoft, the sales increase got affected more by enterprise iiregular purchases, while the revenue of iPad could reflect consumers' real attitude towards two-in-one devices. Surface was considered as an office tool instead of an consumer product.

Microsoft may release a new update Surface in 5 days. Judging by the current situation, Surface business will continue to rely on enterprise market.